WORKING AT KIDAPU SACCO
MARKETING OFFICER
KIDAPU SACCO Society LTD is a regulated Savings and Credit Cooperative Society committed to providing exceptional financial services to our community. We are dedicated to empowering our members through affordable credit facilities, savings products, and financial education.
Job purpose:
Reporting to Chief Executive Officer (C.E.O) oversees the Sacco’s marketing campaigns both internally and externally and plays a key part in communicating the Sacco’s marketing message to increase membership recruitment and uptake of BOSA products and grow Sacco revenue.
- Prepare, monitor and implement Marketing Budget and plan.
- Prepare and submit timely annual work plan to the CEO.
- Design and implement direct marketing campaigns according to marketing strategy.
- Conduct market research and intelligence for the Sacco, analyse results and present timely written reports where workable recommendations are made to CEO and the leadership.
- Responsible for member recruitment, marketing the Sacco products and mobilize savings.
- Develops targeted marketing strategies as per customer segments and needs.
- Develop marketing communication materials and archive for new/old member recruitment and Sacco products marketing.
- Identify and implement targeted marketing activities that will lead to new members’ recruitment and increased Sacco product uptake.
- Develops annual education programs for the Sacco in liaison with the Education Committee and CEO.
- Tracking /monitoring new and existing members accounts to avoid being dormant.
- Timely production and submission of monthly reports on Sacco’s marketing activities.
- Represent the Sacco competently and adequately in his/her capacity.
- Ensure valuable and engaging content for the society website and newsletter.
- Review and analyse the performance of various marketing campaigns, gain insight and assess against set goals.
- Ensure regular, timely, and effective communication with members and stakeholders.
- Conduct market research and intelligence for the SACCO, analyse results and present timely written reports where workable recommendations are made to CEO and leadership.
- Responsible for member recruitment, marketing the SACCO products and mobilize savings.
- Develops targeted marketing strategies as per customer segments and needs.
- Develop marketing communication materials and archive for new/old member recruitment and Sacco products marketing.
- Identify and implement targeted marketing activities that will lead to new members’ recruitment and increased SACCO product uptake.
- Develops annual education programs for the Sacco in liaison with education committee and the CEO.
- Tracking /monitoring new and existing members accounts to avoid being dormant.
- Timely production and submission of monthly reports on SACCO’s marketing activities.
- Perform such other lawful duties as may be assigned from time.
Qualifications & Experience
- Diploma in marketing, Business Administration/ Management, Commerce (marketing), Co-Operative Management, Entrepreneurship. A degree in a related field is an added advantage.
- A minimum of five (3) years relevant experience
- Computer proficiency
- Working for a financial organization is an added advantage
- Sales and Marketing supervision experience will be an added advantage
Personal Attributes required for this role:
- Excellent Communication skills
- Interpersonal skills
- Negotiation,
- Analytical persuasion,
- Problem solving and flexibility Creative and innovative.
- Presentation skills
Method of Application
Interested candidates should submit their CV, Cover Letter and Testimonials to the undersigned clearly stating “Marketing Officer Application” Applications must be received by 19th July 2025.
Kidapu Sacco Society LTD is an equal-opportunity employer and encourages applications from all qualified individuals.
The Chairman,
Kidapu Sacco Ltd,
P O Box 2303-00900
Kiambu or sent to info@kidapusacco.co.ke